OK, I was shocked when I saw one of the most insensitive tweet of recent memory.
President’s Choice tweeted “What’s scarier? Hurricane #Sandy or a beverage with marshmallow eyeballs?”
Dozen’s of people retweeted the story and were obviously upset.
Here are some of the more popular ones:
- “Pretty sure the storm that’s killed people from the Caribbean to Canada is scarier than a marshmallow eyeball beverage,” Emma Willer tweeted.
- Kevin Jagger tweeted “Who has less tact? You or @americanapparel?”
The story was picked up by Globe and Mail and Huffington Post.
What I didn’t like is that they simply wrote an apology – no video or detailed press release about why this won’t happen again in the future.
I do not see the benefit of many large companies with a potential PR disaster with Twitter.
Potentially, one tweet can end many potential relationships.
I think the company should have done more personally and will have an easy decision when it comes to deciding their layoffs.
Being a social media manager is major responsibility and companies should hire only the best and brightest for these jobs.
What are your thoughts? Am I overreacting?