Why big companies should avoid Twitter and Facebook

OK, I was shocked when I saw one of the most insensitive tweet of recent memory.

President’s Choice tweeted “What’s scarier? Hurricane #Sandy or a beverage with marshmallow eyeballs?”

Dozen’s of people retweeted the story and were obviously upset.

Here are some of the more popular ones:

  1. “Pretty sure the storm that’s killed people from the Caribbean to Canada is scarier than a marshmallow eyeball beverage,” Emma Willer tweeted.
  2. Kevin Jagger tweeted “Who has less tact? You or @americanapparel?”

The story was picked up by Globe and Mail and Huffington Post.

What I didn’t like is that they simply wrote an apology – no video or detailed press release about why this won’t happen again in the future.

[quote]I do not see the benefit of many large companies with a potential PR disaster with Twitter.[/quote]

Potentially, one tweet can end many potential relationships.

I think the company should have done more personally and will have an easy decision when it comes to deciding their layoffs.

Being a social media manager is major responsibility and companies should hire only the best and brightest for these jobs.

What are your thoughts? Am I overreacting? 

One thought on “Why big companies should avoid Twitter and Facebook”

Comments are closed.